We are committed to protecting your privacy during your visits to Meat Free Mondays websites and recognize our responsibility to keep the information you provide to us confidential at all times.
What information do we collect about you?
We collect statistical information when you visit our website, such as the pages you visit, the length of time you spend on each page, the type of device you are using (computer, mobile or tablet) and general geographical information.
We also collect information you provide directly, such as your contact details, gender and current diet if you complete the pledge registration form.
In addition, we collect information on your preferences and interests.
Finally, social media activity plays a crucial role in achieving Meat Free Mondays’ vision and so we may collect social media information, such as information provided by your Facebook profile.
Why do we collect this information?
We collect your information for a variety of purposes. There are specific examples below, but much of the information we collect helps us to build a relationship with you, so that together we can make a positive difference for people, animals and the planet.
Statistical information, such as the pages you visit and the length of time you spend on our site, is collected so that we can improve our website and create a better user experience.
Other information is collected so that we can provide you with resources, marketing or a service you have requested. For example, if you register for the pledge we need your name and email address in order to send you support resources and details of special offers from our corporate sponsors. These emails are administered with your explicit consent.
Details such as age group, current diet and social media information (among others) are collected to help us monitor trends in Meat Free Mondays participation, build profiles of our supporters, understand your needs, personalize our communications, improve our products and services, and attract more support – all of which enable us to make a bigger impact for animals.
How do we collect information about you?
A ‘cookie’ is a file that a website stores on your computer which enables the website to collect information, so that it can remember your preferences and actions at a later time.
We also collect information via third party websites, or social media sites, like Facebook.
What do we do with your information?
We store most of your information – particularly details you provide on our online forms – on our Customer Relationship Management (CRM) system, which is essentially a sophisticated database.
The CRM allows us to create reports of activity that show us trends in how our supporters and customers are interacting with us, what is working well and what isn’t working so well.
We use your information to create email lists and telephone lists so that we can carry out marketing and deliver the information and services you request.
Sometimes we use your email address or information provided by your social media profile to find other people like you on social media who we can reach out to with our message – particularly people who may wish to take the pledge.
We use your information to create supporter profiles so that we can better understand our audience, what their interests are and the most effective ways to communicate.
If you’d like to opt out of your information being used in any of the ways detailed above, or if you’d like to withdraw your consent to receive marketing communications from us, you can do so at any time by emailing us.
How long do we keep hold of your information?
We only hold information about you for as long as it is needed for the purpose(s) it was collected, or as required by law.
When it is no longer needed, it will either be deleted or anonymised. By anonymising data we are able to continue to use vital information supplied over the course of your relationship with us for reporting purposes and to track our progress over time, but without being able to identify you as an individual.